'Doctor Strange 2' ແລະ 'Sing 2' ພິສູດວ່າຄວາມສຳເລັດຂອງ Box Office ຊ່ວຍເພີ່ມຄະແນນສະຕຣີມ

In Nielsen updates, ທ່ານ ໝໍ ແປກປະຫຼາດໃນຄວາມຫຼາກຫຼາຍຂອງບ້າ debuted on Disney+ with a whopping 1.43 billion minutes viewed for the week of June 20. That translates to roughly 11.5 million viewings of Sam Raimi’s 126-minute MCU sequel. That’s also the second biggest “opening” for a movie in all of 2022 behind Walt Disney’s ປ່ຽນເປັນສີແດງ which nabbed 1.7 billion minutes in mid-March. That translates to around 18 million viewings of Pixar’s 100-minute coming-of-age fantasy. Slight digression, but Ryan Reynolds’ Netflix-specific ໂຄງການອາດາມ earned 1.33 billion minutes on that same weekend. ໃນຂະນະທີ່ ປ່ຽນເປັນສີແດງ skipped theaters (in most territories) in favor of a Disney+ premiere, ທ່ານ ໝໍ ແປກປະຫຼາດໃນຄວາມຫຼາກຫຼາຍຂອງບ້າ got a 45-day exclusive theatrical run where it has made $411 million domestic and $955 million worldwide.

That is, I’ll remind you, Marvel’s third biggest “no Iron Man” and “no Spider-Man” MCU flick ever behind ສີດໍາ Panther (1.346 ຕື້ໂດລາ) ແລະ Captain Marvel ($1.128 billion including $154 million from China and $20 million from Russia). And now, the Benedict Cumberbatch/Elizabeth Olsen flick has captured the second-biggest movie launch on any streaming platform (at least by Nielsen’s measurements) in all of 2022. It’s between a Netflix-only smash hit (which eventually became their fourth most-watched film globally) and a Pixar movie that skipped theaters entirely. Since HBO Max has only recently begun releasing their Nielsen data, it’s possible that The Batman also debuted with similar initial figures. But, since the Robert Pattinson/Zoë Kravitz actioner first made $370 million domestic and $770 million global, that would further the point.

ຊາງ - ​​ຈີແລະນິທານຂອງວົງແຫວນສິບ earned $225 million domestic (second only to Spider-Man: ບໍ່ມີທາງກັບບ້ານ in 2021) and $435 million global (behind only Venom 2 ແລະ Spider-Man 3 ເວີຊັ່ນ 2.0 among Hollywood biggies last year). It then scored 1.072 billion minutes in its Disney+ launch. Guy ຟຣີ earned $126 million/$332 million last summer, huge for a star-driven, high-concept original, and still pulled 1.025 billion minutes on Disney+ plus whatever it earned concurrently on HBO Max. Illumination’s ຮ້ອງ 2 was the second-biggest film on the week of June 20, with 1.267 billion minutes (the fourth-biggest debut of 2022, around 11.5 million complete viewings) on Netflix. That follows a $161 million domestic/$405 million worldwide theatrical run despite existing concurrently on PVOD for most if its theatrical run.

Even strong Disney+ originals like Chip ແລະ Dale: Rescue Rangers essentially bombed (481 million minutes, or about 4.9 million complete viewings) on the platform. Thus far, none of Hulu’s 20th Century Studios or Searchlight Pictures films have broken out. We’ll get Nielsen data on ເຈົ້າຍິງ next week, and I’m expecting the more high-profile ຜູ້ຖືກລ້າ (a buzzy period piece prequel to ຜູ້ລ້າ) to make some noise on August 5. I’d wager ຜູ້ຖືກລ້າ’s streaming figures would be at least as strong following a theatrical performance on par with most ຜູ້ລ້າ sequels ($127 million-$172 million worldwide). Concurrently, HBO Max’s (pretty good) ພຣະບິດາຂອງເຈົ້າບ່າວ remake “set records for an HBO Max-exclusive movie,” which didn’t translate to Nielsen glory. It’s little wonder ການເຕັ້ນສຸດທ້າຍຂອງ Magic Mike may end up in theaters after all.

The Batman performed so well on HBO Max after kicking box office butt that David Zsaslov pointedly recommitted to the notion of WB releasing 20-25 theatrical films per year. Meanwhile, ປືນສູງສຸດ: Maverick’s absurd theatrical success ($1.25 billion and counting) has made the original Gun ທາງເທີງ a streaming/VOD hit. It will undoubtedly result in bonkers streaming viewership for Paramount+, to say nothing of the gazillion DVDs and Blu-rays purchased by older audiences who helped make the Tom Cruise flick into a smash. It’s not just the blockbusters. Michael Bay’s terrific ລົດສຸກເສີນ bombed in theaters ($51 million worldwide on a $40 million budget) but performed at least well enough on PVOD and eventually on Peacock for Universal to sign a first-look deal with Michael Bay’s Platinum Dunes production company.

The publicity of a theatrical release, even for a box office bomb, can help that film excel in post-theatrical. Whether shorter windows hurt theatrical revenue, and so far, audiences either don’t know or care about the swifter “theaters to streaming” pipeline, we’re seeing regular evidence that a blockbuster theatrical run only helps the film’s eventual streaming fate. Nurturing a theatrical release (even with a flop like ການເສຍຊີວິດໃນ Nile) will *help* in the overall goal of prioritizing streamers. It’s not a one-to-one situation. It’s much more expensive to market a film for theaters than for streaming. I cannot presume that every good streaming flick otherwise would have been a theatrical hit. However, even Netflix may soon understand that if theatrical and streaming don’t learn to live together, they are going to both die alone.