ສິ່ງທີ່ລາຍງານລາຍໄດ້ຂອງ Nike ບອກພວກເຮົາກ່ຽວກັບ 3 ຫຼັກຊັບຜູ້ບໍລິໂພກໃນຫຼັກຊັບຂອງພວກເຮົາ

ຄຳເຕືອນຈາກ Nike (NKE) in its ບົດ​ລາຍ​ງານ​ລາຍ​ຮັບ​ໃນ​ໄຕ​ມາດ​ທໍາ​ອິດ​ has given us some serious insights into a handful of consumer stocks in the portfolio.

We call them “readthroughs”: valuable investment clues we find by sifting through financials and comments from other companies, including ones not owned by Jim Cramer’s Charitable Trust, the portfolio we use for the Club. While it’s a never-ending process, quarterly results and earnings calls are gold mines for these readthroughs.

The biggest takeaway in Nike’s quarter — and not just for us, but for Wall Street overall — is that the apparel giant has a major inventory problem in North America. Its shelves in the region swelled 65% in the first quarter compared with the same three-month window last year.

• The cause is understandable: pandemic-induced supply chain complications, such as late deliveries over the past two seasons and early holiday orders. Nike is not an outlier in experiencing this.
• The effect is good news for TJX Companies: Nike is taking “decisive action to clear excess inventory,” according to Nike CFO Matthew Friend.

Retail’s inventory glut is a key reason why we started a position in TJX, the parent company of Marshalls and TJ Maxx, in late August. Apparel makers and sellers don’t want to hold onto excess goods, especially when more seasonally relevant clothes are on their way. They want to get rid of it, even if it means taking the kind of short-term hit to profits that Nike said it’s likely to experience.

Off-price retailers such as TJX are the beneficiary of these industry dynamics. Here is the company in its own words, in its 2021 annual report:

Nike is likely utilizing multiple approaches to get rid of its excess inventory, including markdowns in their own stores. However, Nike’s quarter makes it clear the “plentiful off-price buying opportunities” that TJX Companies has seen have not disappeared yet.

TJX shares were up more than 1.5% Friday, while Nike shares slumped more than 10%.

Nike’s negative China sales serve as a reminder about the current complexities of doing business in the world’s second-largest economy.

• Nike’s sales in China were $1.66 billion in the first quarter. While that met Wall Street’s tempered expectations, it still represented a 16% year-over-year decline.
• Nike’s earnings before interest and taxes (EBIT) in China also fell compared with a year earlier, down 23% to $541 million.

We had not forgotten about Beijing’s attempts to enforce its so-called “zero Covid policy” and the economic problems associated with rolling lockdowns in major cities. Nevertheless, Nike’s results are worth considering in the context of Club holdings ຈາກຫນາກແອບເປີ (AAPL) ແລະ Starbucks (SBUX), two other consumer-focused companies that count on China for growth.

We recognize the types of products the three companies sell vary greatly. Still, we have to remember that just because lockdowns have been lifted, we’re not out of the woods with business disruptions showing up in quarterly results. Not only are the results backward-looking — in Nike’s case, they cover the three months ended Aug. 31 — but it will take time for things to normalize. Fortunately, our extended investment horizon allows us to be patient.

On Nike’s earnings call Thursday night, CEO John Donahoe compared China to inflation in that “we can’t completely predict it.”

Donahoe’s sentiment is similar to what we heard from Starbucks earlier this month during the company’s investor day. China is a huge part of Starbucks’ long-term vision — potentially overtaking the U.S. as its biggest market by 2025 — but it’s not smooth sailing just yet.

For Apple, its China revenue declined 1% in the quarter ended June 25, with management saying the lockdowns took a bite out of demand. The launch of the iPhone 14 in the middle of this month could catalyze sales. Demand in China for high-end iPhone 14s appears “robust,” UBS analysts said in a note Thursday, with wait times for Pro models longer than they were in 2021. “However, somewhat expected, the least expensive iPhone 14 is readily available in China,” the firm said, meaning lower demand.

The bottom line is that for companies like Nike, Starbucks and Apple, it’s all about the reopening story in China. Investors understand its choppy, but further rationalization of pandemic policies will be good news for these companies. We saw it with Club holding Wynn Resorts (WYNN) as the gaming hub of Macao took steps toward welcoming tourists from mainland China again. Shares of Wynn, which has two properties in Macao, soared Monday in response to that news.

We’re not necessarily saying there’s a similar binary-type event that would spark major one-day moves in SBUX or AAPL. However, investors want more clarity around the operating environment in China. As they gain confidence that Beijing is easing off “zero Covid” in a real way, we expect it to work its way into the stock prices of Starbucks, Apple and the like.

(Jim Cramer’s Charitable Trust is long TJX, COST and SBUX. See ທີ່ນີ້ ສໍາລັບບັນຊີລາຍຊື່ເຕັມຂອງຫຼັກຊັບ.)

ໃນຖານະທີ່ເປັນສະມາຊິກຂອງສະໂມສອນການລົງທຶນ CNBC ກັບ Jim Cramer, ທ່ານຈະໄດ້ຮັບການແຈ້ງເຕືອນການຄ້າກ່ອນທີ່ Jim ຈະເຮັດການຄ້າ. Jim ລໍຖ້າ 45 ນາທີຫຼັງຈາກສົ່ງການເຕືອນການຄ້າກ່ອນທີ່ຈະຊື້ຫຼືຂາຍຫຼັກຊັບໃນຫຼັກຊັບຄວາມໃຈບຸນຂອງລາວ. ຖ້າ Jim ໄດ້ເວົ້າກ່ຽວກັບຫຼັກຊັບໃນ CNBC TV, ລາວລໍຖ້າ 72 ຊົ່ວໂມງຫຼັງຈາກອອກຄໍາເຕືອນການຄ້າກ່ອນທີ່ຈະດໍາເນີນການການຄ້າ.

ຂໍ້ມູນຂອງສະໂມສອນການລົງທຶນຂ້າງເທິງແມ່ນຂຶ້ນກັບພວກເຮົາ ຂໍ້​ກໍາ​ນົດ​ແລະ​ເງື່ອນ​ໄຂ ແລະ ນະໂຍບາຍຄວາມເປັນສ່ວນຕົວ, ຮ່ວມກັບຂອງພວກເຮົາ ຫມາຍເຫດ. ບໍ່ມີພັນທະ ຫຼືໜ້າທີ່ຂອງການເງິນ, ຫຼືຖືກສ້າງຂື້ນ, ອີງຕາມການໄດ້ຮັບຂໍ້ມູນໃດໆກໍຕາມທີ່ສະໜອງໃຫ້ໃນການເຊື່ອມຕໍ່ກັບສະໂມສອນການລົງທຶນ. ບໍ່ມີຜົນສະເພາະ ຫຼືຜົນກຳໄລແມ່ນຮັບປະກັນ.